Gucci Handbags 101: A Guide to Shopping Their Iconic Bags, From the Jackie to the Bamboo 1947

“Gucci: The Story Behind the Iconic Handbags”

From bellhop to fashion icon, Guccio Gucci’s journey began in London in 1897 where he worked at the Savoy Hotel. With a keen eye for style, he returned to Florence in 1921 to open his own boutique, selling imported suitcases and handcrafted leather goods. Gucci quickly gained popularity and by the 1950s, the brand was outfitting the wealthy elite in Rome and Manhattan. From the Bamboo 1947, Attache, Blondie, Horsebit 1955, Jackie 1961, Diana, Marmont, Dionysus, and Soho Disco, Gucci has created some of the most iconic handbags in fashion history.

In the aftermath of World War II, Italy faced a shortage of leather, leading Gucci to get creative with alternative materials like wicker, raffia, and wood. The brand’s bamboo-handled bag, debuted in 1947, made fashion history and has remained a staple in Gucci’s lineup. Creative directors like Tom Ford, Frida Giannini, and Alessandro Michele have all drawn inspiration from Gucci’s rich history and have reissued classic styles like the Jackie and the Flora scarf. With Sabato De Sarno at the helm, the future of Gucci handbags looks bright. Explore the stories behind the brand’s best handbags and shop the iconic styles now.
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