Hailey Bieber Wades Into the Nepo Baby Discourse

Rachpoot/Bauer-Griffin
Hailey Bieber recently stepped out in Los Angeles wearing a baby tee with the word “Nepo Baby” written on it. This is a reference to the term nepotism baby, a semi-derogatory way of describing someone who has well-connected parents in the entertainment industry, which is sometimes ascribed to actors, models, and anyone on the Oscars red carpet. The term has become popular with some articles and New York magazine had a viral package on the topic and Bieber was labeled as a “double nepo,” referring not only to her father but also her husband Justin Bieber. This is not the first time Bieber has addressed the topic of nepotism, last year she had Gwyneth Paltrow, who also came from a family with connections in the industry, on her YouTube series “Who’s In My Bathroom” and discussed the topic.

Bieber is following in the footsteps of many celebrities who have tried to control or address a narrative around them through fashion. By wearing a shirt that says “nepo baby,” it appears that Bieber is attempting to own the term and make a statement about it, before others can say it for her. This is similar to celebrities like Naomi Campbell, Anna Delvey, and Winona Ryder, who have used fashion as a way to address controversies surrounding them.
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